11/01/2012 10:53 am ET

Zipcar Launches In Miami With Car-Sharing Fleet From Hybrids To Mercedes C250s

Zipcar is now all over Miami's urban core.

While already a mainstay at the University of Miami campus, the car share service expanded today with 40 more vehicles in Downtown, Brickell, South Beach, Coral Gables, and, well, wherever any user drops one off.

The best part, perhaps, is that there's now competition for the green-tinted hearts of locals: similar car-sharing service Car2Go launched in July with a 240-mini-car fleet. Both companies offer pay-as-you go sustainable transportation options through which users can simply locate a vehicle, swipe a card, and go.

“We’re excited to welcome Zipcar to Miami, and believe the availability of Zipcar’s services will complement the many forms of transportation used by our residents and visitors, including bicycles, trolleys, shuttles and our public transit system,” said Mayor Regalado. “This new program will offer a sustainable and cost-effective option for those who occasionally need a car, and fits in well with our approach to smart urban living here in Miami."

And how very Miami of them: along with hybrid cars, convertibles, sedans, SUVs and pickup trucks, Zipcar will also offer Miami Mercedes C250s and Audi A3s.

The company says hourly and daily rates include gas, reserved parking spots, insurance, roadside assistance and up to 180 miles of driving per day. Rates downtown will start as low as $9.75 per hour and $69 per day (24 hours), Zipcar said in a press release.

The service will also help Americans be Americans: from 5 a.m. to 9 p.m. on Election Day, Zipcar will reduce all reservation fees by half to encourage Miami to hit the polls.