Here's Why Coke Only Cost A Nickel For 70 Years

Here's Why Coke Only Cost A Nickel For 70 Years
This scene from an advertisement provided by the Coca-Cola Co. and Wieden + Kennedy, shows the polar bear tumbling through the air trying to catch his bottle of Coca-Cola before it falls to the ground. The "Catch," ad will be aired during Super Bowl XLVI, Sunday, Feb. 5, 2012.
This scene from an advertisement provided by the Coca-Cola Co. and Wieden + Kennedy, shows the polar bear tumbling through the air trying to catch his bottle of Coca-Cola before it falls to the ground. The "Catch," ad will be aired during Super Bowl XLVI, Sunday, Feb. 5, 2012.

Prices change; that's fundamental to how economies work.

And yet.

In 1886, a bottle of Coke cost a nickel. It was also a nickel in 1900, 1915, and 1930. In fact, 70 years after the first Coke was sold, you could still buy a bottle for a nickel.

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