11/16/2012 04:27 pm ET Updated Jan 16, 2013

Why Is Israel Tweeting Airstrikes?

The @IDFSpokesperson Twitter account, encouraging followers to show support for the strikes, tweeted Wednesday: "More than 12,000 rockets hit Israel in the past 12 years. RT if you think #Israel has the right to defend itself." More than 5,500 people have complied. On Facebook, a flier-style image with a similar message has been shared 18,000 times.

But it's hard to measure whether the IDF's campaign is changing minds or just reinforcing existing ideological divides

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