11/20/2012 12:06 pm ET Updated Jan 20, 2013

I'm Gandalf, And This Is My Windows Phone: Microsoft Taps The Hobbit Characters For New Marketing Campaign

Microsoft is set to step up its Windows Phone marketing campaign, building on its existing marketing featuring Gwen Stefani, Jay-Z and Jessica Alba, and tapping into The Hobbit franchise following a deal with Warner Bros.

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