11/20/2012 10:31 am ET

Why Did So Many Men See 'Twilight' This Time?

Opening-weekend sales for The Twilight Saga: Breaking Dawn - Part 2 fell short of box-office records, but the last gasp of the abstinence-advocating Robsten vehicle did prove groundbreaking in another respect: 21 percent of the audience was male, a franchise record. Studio executives say it’s because it was pitched as an action movie with a blowout battle-scene climax. "The male audience has increased a good bit, and the ratings among males are higher I think in part due to the action in the film," Summit Entertainment president of domestic distribution Richie Fay told Reuters.

With all due respect, we doubt it.

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