WOMEN
11/20/2012 10:31 am ET

Why Did So Many Men See 'Twilight' This Time?

Opening-weekend sales for The Twilight Saga: Breaking Dawn - Part 2 fell short of box-office records, but the last gasp of the abstinence-advocating Robsten vehicle did prove groundbreaking in another respect: 21 percent of the audience was male, a franchise record. Studio executives say it’s because it was pitched as an action movie with a blowout battle-scene climax. "The male audience has increased a good bit, and the ratings among males are higher I think in part due to the action in the film," Summit Entertainment president of domestic distribution Richie Fay told Reuters.

With all due respect, we doubt it.

Read more on New York Magazine

CONVERSATIONS