11/30/2012 11:05 am ET

She Who Dies With The Most 'Likes' Wins?

When I started blogging in 2004, I responded to every comment no matter how nasty the reader was. I was generally polite, believing that these critics would be so charmed by my professionalism that they would see the error of their misogynist ways and swifty run out to read a bell hooks book. Ha!

When Facebook COO Sheryl Sandberg gave a TED talk in 2010, one of the issues she talked about—and later expounded on in her 2011 commencement speech at Barnard—was likability. “Success and likability are positively correlated for men and negatively correlated for women,” she said. This isn’t news to feminists, so what I can’t figure out is why—despite deep knowledge of this pervasive double standard—so many women still insist on being likable, often to their own detriment.

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