A South Pasadena high school student is encouraging her fellow classmates to join the campaign to cover up.
Saige Hatch, 15, started the South Pasadena Modesty Club back in September after long having felt that too many young women wear clothes that are too revealing, the Pasadena Sun reports.
The group's mission, according to its website, is to encourage young men and women to respect their bodies.
"A shift is coming, sneaking through the literal fabric of our culture. Our bright heroic women are being made the fool. A fool to think that to be loved they must be naked. To be noticed they must be sexualized. To be admired they must be objectified," the site's materials read.
Some central guidelines of the group include "If it’s too tight it’s not quite right" and "It’s best to flirt in a knee length skirt." Other suggestions include covering shoulders and busts and avoiding revealing lines, which are "warning signs."
The South Pasadena mayor even declared Dec. 3 through Dec. 7 "Modesty Week," and Saige was honored at a city council meeting, South Pasadena Patch notes.
But not all of the attention on the group has been positive.
According to the Sun, the Hatch family faced serious backlash over the club, much like they did after Saige's brother formed a No Cussing club in 2008. At the time, the family had to stay with relatives because of a bomb threat. Following the creation of the Modesty Club, Saige's father, Brent, told the news outlet he had his van egged and defaced with graffiti.
ABC News notes that Saige still plans to continue her campaign by creating online petitions aimed at people in the entertainment industry, as well as by writing to those in the fashion industry with a call for more modest clothing.
"From elementary to middle school, and then to high school, I noticed immodesty," Saige told ABC. "I really wanted to start a club to bring awareness to it and bring remembrance to what modesty is."
Similarly themed initiatives already exist. In 2009, the faith-based group Pure Fashion made headlines for its program aimed at getting young women to dress conservatively.
The question of what young women wear tends to draw strong debate. A Wall Street Journal op-ed from 2011 , for example, faulted parents for allowing provocative dress; others, however, have been adamant that teens shouldn't be judged for the clothes they wear.
At the time, author Rachel Simmons argued that what a girl wears doesn't makes her a bad person.
Simmons went on to tell the Daily Caller that, “Clothing does not suggest behavior; it suggests…clothing. There is nothing inherently wrong with girls wearing revealing clothing. The problem is why they’re wearing it. Girls are targeted by billions of marketing dollars that tell them their worth comes from their sexuality. When girls define their value in terms of how sexy they look to others, they don’t get to think about what feels sexy to them."