Doritos Locos have been a massive success for Taco Bell. The company is planning additional roll-outs (Cool Ranch!) and is crediting the innovation for some of its success in the stock market. By the end of August 2012, Taco Bell had already sold over 200 million Doritos Locos (the product was launched in March). Two months earlier, Doritos Locos were already declared Taco Bell's most successful product ever.
But why exactly has a crispy taco shell flavored with Doritos become such a sensation? There's nothing magical about the success -- it's clear that Taco Bell understood its fan base and marketed the product well.
Here are seven reasons why Doritos Locos have been so successful: