Google Is Attacking Apple From The Inside Out -- And It's Working

Google Is Attacking Apple From The Inside Out -- And It's Working
FAIRFAX, CA - DECEMBER 13: The Google Maps app is seen on an Apple iPhone 4S on December 13, 2012 in Fairfax, California. Three months after Apple removed the popular Google Maps from its operating system to replace it with its own mapping software, a Google Maps app has been added to the iTunes store. Apple Maps were widely panned in tech reviews and among customers, the fallout resulting in the dismissal of the top executive in charge of Apple's mobile operating system. (Photo by Justin Sullivan/Getty Images)
FAIRFAX, CA - DECEMBER 13: The Google Maps app is seen on an Apple iPhone 4S on December 13, 2012 in Fairfax, California. Three months after Apple removed the popular Google Maps from its operating system to replace it with its own mapping software, a Google Maps app has been added to the iTunes store. Apple Maps were widely panned in tech reviews and among customers, the fallout resulting in the dismissal of the top executive in charge of Apple's mobile operating system. (Photo by Justin Sullivan/Getty Images)

After years of hammering away at Apple's share of the smartphone market with cheap-to-free Android phones, Google has lately adopted a new tactic to win mobile.
Call it "the worm strategy"--because Google is attacking Apple from the inside out.

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