The endeavor is ShoeDazzle, the online footwear retailer co-founded by Kardashian herself in 2009. The brand announced today that Zoe has been hired as Chief Stylist, a role that involves picking shoe styles, curating a monthly "boutique" and doling out fashion advice to ShoeDazzle customers.
But wait, wasn't Kim Kardashian the Chief Stylist of ShoeDazzle? So it would seem; we've reached out to reps at ShoeDazzle to clarify who's "in" and who's "out." But regardless of title changes, it appears Kim and her new business partner Rachel are getting on famously. On Tuesday, Kim tweeted, "Welcome to the @ShoeDazzle family, @RachelZoe!" Rachel responded with an enthusiastic "TY love!!"
And then the two glamazons teetered off into the sunset on their Louboutins, fur-clad arms linked and oversized sunglasses shielding their happy faces. These two fashion reality stars were just destined to be together.
UPDATE: ShoeDazzle informs us, "Kim was the Chief Stylist for ShoeDazzle and Rachel Zoe has taken over that role." But Kim is sticking around as co-founder and is "thrilled" to be working with Zoe.
What can we expect from a Rachel Zoe-styled ShoeDazzle? Take a look:
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