01/09/2013 05:04 pm ET Updated Jan 10, 2013

Starbucks' Reusable Plastic Cups Are A Hit, Data Shows

Those $1 reusable plastic cups that Starbucks rolled out early this month are apparently a hit.

A survey conducted by research firm YouGov Omnibus shows that more than a quarter of Americans have already bought or plan to buy one of the coffee tumblers, which aim to lower rates of paper cup waste. The survey, which was not commissioned by Starbucks, also indicated that 7 out of 10 respondents believed the cups were a good idea.

Still, talk is cheap -- only 2 percent of those respondents had actually purchased a cup. And Starbucks certainly didn't convince everyone the program was a good one -- about 57 percent of respondents said they probably or definitely won't be purchasing a cup, and 66 percent hadn't even heard of the offer at all. Thirteen percent wondered if the green initiative was nothing more than a publicity stunt.

It's worth noting that the survey only includes responses from 1,000 people, which isn't exactly a huge sample.

Like them or not, you'll likely be seeing more of them soon. The cups, which were tested in 600 stores in the Pacific Northwest in recent months, will soon be rolled out nationwide and in Canada.

Where do you stand on the subject? You can answer the same question in the unofficial survey below.



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