Will The Kids Love It? McDonald's Swaps Happy Meal Toys For Books

McDonald's Swaps Happy Meal Toys For Books
In this Jan. 20, 2012 photo, the McDonald's logo and a Happy Meal box with french fries and a drink are posed at McDonald's, in Springfield, Ill. McDonalds Corp. saw net income jump by 11 percent in the fourth quarter, as the fast-food giant continued to attract budget-conscious customers with low prices. (AP Photo/Seth Perlman)
In this Jan. 20, 2012 photo, the McDonald's logo and a Happy Meal box with french fries and a drink are posed at McDonald's, in Springfield, Ill. McDonalds Corp. saw net income jump by 11 percent in the fourth quarter, as the fast-food giant continued to attract budget-conscious customers with low prices. (AP Photo/Seth Perlman)

After a successful pilot program, McDonald's has pledged to distribute 15 million books in England over the next two years. In its Happy Meals. Instead of toys.

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