Ashton Kutcher's got a thing for our butchers.
The latest mini-documentary from Thrash Lab, a YouTube channel backed by Kutcher, looks into the practices and culture of local San Francisco butcher shops. The video features the owners of 4505 Meats, the Local Butcher Shop and Avedano's Holly Park Market. And according to these guys, the work is about more than rib eyes and pork chops: it's an art form.
"We're selling trust," says Ryan Farr of 4505 Meats. Throughout the video, Farr tells the story of his shop and shares the pride he feels in spreading information over the counter.
Butchery is having a moment in the Bay Area. Long a San Francisco staple, 4505 Meats just opened a new shop last month in the Mission District, and are partnering with the San Francisco Cooking School to teach a whole-hog butchery class this month. Avedano's Holly Park Market in Bernal Heights also invites meat-lovers to carve up carcasses at its monthly cooking class.
"We've only been open for a year and three months," the Local Butcher Shop's Monica Rocchino says. "But we've already seen a whole generation that's starting to have a butcher shop as part of their experience of growing up."