01/16/2013 10:38 am ET

17 Simple Questions Successful Entrepreneurs Ask Before Starting Anything New

As someone who’s looked at starting more than 30 companies and has actually started around 12, I’ve had my fair share of dumb ideas, bad starts, and misaligned expectations. As a result, I’ve developed a checklist of questions to ask myself before I ever engage another person. I hope these help you as much as they’ve helped me.

1.What are my motives? There’s a great chance you won’t make money, get famous, or accrue significant power. If any of these motives is the primary driver, I’d highly suggest you opt out immediately. Startups require passion and persistence, which flows from purpose. Find your purpose.

Read more on Forbes