It may not be Valentine's day yet, but plenty of Japanese men couldn't wait until Feb. 14 to confess their love.
About a dozen men participated in a public declaration of love for their spouses to mark Japan's "Love Your Wife" Day. ITN explains that the initiative presents the men with a rare opportunity to show their feelings in a country that doesn't often allow for men to express their emotions openly.
At least one of the wives seemed impressed. "He's very fabulous and manly today," she said after the event. "It just reminded me how macho he used to be. A fact that I had forgotten for the last eight years since I married him."