Big font. Easy-to-print pages. Luxury hotels that can be sorted by amenities like cooking lessons and connecting suites. If you find yourself enjoying the carefully planned features on Preferredfamily.com, you have the baby boomer generation to thank.
From new hotel Web sites to shorter cruises to smaller tours, the travel industry is redoubling its efforts this year to win the hearts and wallets of people between the ages of 49 and 67.