Super Bowl Ad Payday Was Record $240 Million, Report Says

Super Bowl Ad Payday Was Record $240 Million, Report Says
NEW ORLEANS, LA - FEBRUARY 03: Kelly Rowland, Beyonce Knowles and Michelle Williams of Destiny's Child perform during the Pepsi Super Bowl XLVII Halftime Show at Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana. (Photo by Christopher Polk/Getty Images)
NEW ORLEANS, LA - FEBRUARY 03: Kelly Rowland, Beyonce Knowles and Michelle Williams of Destiny's Child perform during the Pepsi Super Bowl XLVII Halftime Show at Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana. (Photo by Christopher Polk/Getty Images)

CBS earned an estimated $240 million in ad revenue for Super Bowl XLVII, which would be a new record, the research firm SNL Kagan said Thursday.

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