02/12/2013 12:59 pm ET Updated Apr 14, 2013

Maker's Mark Is Betting You Won't Notice The Difference

Maker's Mark announced in an email to distributors over the weekend that it's going to be decreasing the alcohol content of its bourbon by 3 percent. That turns out to have been a misstatement on the company's part and they're actually reducing it by three percentage points--from 45 percent by volume to 42 percent by volume--but it's still a substantial change.

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