02/20/2013 11:06 am ET Updated Feb 20, 2013

Printemps Robbed Of De Beers Jewelry By Gunmen In Paris


There's been a Paris fashion heist!

Women's Wear Daily reports that two unmasked men in wigs entered Printemps department store in Paris armed with handguns and bullet-proof vests Tuesday evening. They then headed straight to the De Beers counter on the first floor and made off with 1 million to 3 million euros worth of jewelry. Quelle horreur!

No shots were fired and no one was harmed, a district attorney spokeswoman told WWD. In fact, France 24 reports that many employees and customers had no idea a robbery was taking place, since the men left quietly through a personnel exit.

Strangely enough, 24 hours before the Printemps incident, armed robbers at Brussels airport managed to leave with $50 million worth of diamonds after a swift five-minute heist. And just a few months ago, ax and bat-wielding cyclists stormed a London mall to steal $3.1 million dollars worth of Cartier and Rolex watches.

But a jewelry heist on the trendy Boulevard Haussmann in Paris? That's major. The only thing crazier incident we've ever heard of was the Marc Jacobs train robbery.

Click over to WWD for more details.

See some high-profile crimes caught on camera:

Caught On Camera

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