02/21/2013 08:48 am ET Updated Apr 23, 2013

Meet Willie Greene, The 18-Year-Old Wunderkind Behind Tumblr-to-Print Mag 'WeTheUrban'

Much has been made of the fashion magazine’s last stand–the dying-off of print, thanks to digital platforms–for some time now. And while it’s been encouraging for print enthusiasts to see sites like and Net-a-Porter turn to print once their digital assets succeed, these instances are few and far between.

Count 18-year-old blogger and North Carolina native Willie Greene as one of those rare instances. He’s the man behind one of Tumblr’s most followed fashion blogs, WeTheUrban. And he’s turned it into a magazine–marking the first time a tumblr has ever turned into a serialized print publication.