02/26/2013 07:56 am ET

'Social Reading' The Next Phase Of E-book Revolution

"Wait a minute! Wait a minute! Ya ain't seen nothing yet!" -- Al Jolson, The Jazz Singer (1927)

Those were the opening words spoken in the first feature-length talking picture. They proved prophetic for the movies, which have gone through constant, disruptive change ever since. And they could apply equally well to another cultural industry that in the past decade has gone through its own upheaval – publishing.

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