Hispanics buy a quarter of all movie tickets sold in the United States. But do they need their own place to buy them?
On Monday, NBCUniversal will find out. The media company’s movie ticket service, Fandango, in partnership with the Spanish-language broadcaster Telemundo, will introduce Fandango Cine, a digital movie ticket service aimed at Latinos. The Web site and related app will operate separately from Fandango and will highlight movies, actors and original video clips meant to resonate with Hispanics.
The collaboration comes as box-office data points to Hispanics as a major moviegoing force, even as the industry over all has struggled. Hispanic moviegoers bought 286 million movie tickets in 2011, and they go to an average of seven movies a year, compared with five a year for non-Hispanics, according to the Motion Picture Association of America.