In 2012, 1,400 new fragrances were mixed and stirred into existence for a worldwide market. Cheeky Dutch artists Lernert and Sander have responded to this enormous number by creating a truly ridiculous scent combination. Their new perfume, Everything, takes samples from every single major fragrance produced last year. In the video for their powerful concoction below, the duo sport white lab coats and pour vials of each fragrance into a comically large hand-blown glass perfume bottle.
Jezebel guesses that Everything smells like "the inside of the Jersey Shore house." Curious to find out more, we asked the artists to describe the unique scent for us.
"We think Everything smells of your average fragrance department store -- that wall of smell that hits you when you enter it," Lernert and Sander told The Huffington Post via email. "A friend of ours thinks it smells of Chanel #5. We think it doesn't, but love the idea that all the fragrances of 2012 mixed together ends up to smelling like the most iconic smell in the world."
Whether floral or musk, it's definitely powerful. "When Lernert tried it on in our studio yesterday and took the tram, the unbelievably handsome man that came to sit next to him instantly got up and found another seat after smelling Everything," said Lernert and Sander via email. "But, hey, Everything is not for everyone."
Lucky (or unlucky) Parisians can experience Learnert and Sander's potent scent in person at Colette from March 1-9, 2013.
Let us know your thoughts on this project in the comments.