Imagine that. Hispanics’ grocery-shopping is not limited to the Hispanic aisle.
It turns out Hispanics are just as adventurous as non-Hispanics. Should this really come as a surprise to anyone?
“The trend report clearly shows that the Hispanic consumer has a diverse palette, yet many food manufacturers don’t think to target this growing segment with their product offerings,” says Enedina Vega-Amaez, vice president and publisher of Meredith Hispanic Ventures, which conducted the survey.