Univision Is Entering The World Of Mainstream Television

Univision Is Playing With The Big Boys
IMAGE DISTRIBUTED FOR UNIVISION - Univision's Don Francisco at the celebration of the fifty years of Sabado Gigante at the Museum of Moving Image during Hispanic Heritage Month in Queens, NY on October 2, 2012. (Amy Sussman/AP Images for Univision)
IMAGE DISTRIBUTED FOR UNIVISION - Univision's Don Francisco at the celebration of the fifty years of Sabado Gigante at the Museum of Moving Image during Hispanic Heritage Month in Queens, NY on October 2, 2012. (Amy Sussman/AP Images for Univision)

Spanish-language network Univision, with stations in just 26 of the nation's 200 or so TV markets, beat NBC's prime-time ratings during the February sweeps for the first time.

The surprising win pointed out both the shifting patterns of TV consumption in the United States and the tenuous recovery at Comcast Corp.-owned NBC TV.

"This is the new American reality," Cesar Conde, president of Univision Networks, said in a recent interview. "Univision is seeing consistent growth while our English-language counterparts are struggling with eroding audiences."

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