03/30/2013 09:26 am ET

Publishers Prepare To Reach A Growing Hispanic Market

Hispanics are the nation’s largest minority group, making up more than 54.5 million people, or about 17% of the U.S. population, according to estimates for 2013 from the U.S. Census Bureau—a quarter of the children being born today are to a Hispanic mother. This population growth is leading to a significant increase in purchasing power among Hispanics, projected to reach nearly $1.7 trillion by 2017. Yet, many in the Spanish-language book publishing industry still struggle to reach these consumers. In response to the need for information, PW is dedicating two supplements to the Spanish-language book market this year as part of an effort to help publishers meet the ever-changing needs of this growing consumer group.

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