Meet the new Evian babies.
In a new commercial from the water company, adults see themselves as babies in their reflections and an epic dance party ensues. The video has racked up more than 13 million views since it went live on YouTube on Friday.
Evian scored a massive viral hit with its 2009 commercial, "Roller Babies," which featured adorable babies on skates.
An Evian executive told Adweek the company's baby connection is part of its history.
"The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies. It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick," Laurent Houel, global brand director for Evian, told the trade publication.