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04/25/2013 03:17 pm ET Updated Apr 26, 2013

Paris Hilton Opens New Store In Colombia, Assures She Is Not A Spoiled Brat (VIDEO, PHOTOS)

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Paris Hilton Visits Colombia
PHOTO GALLERY
Paris Hilton Visits Colombia

Paris Hilton has new plans to expand her brand, and demonstrate she is not a spoiled brat, and Colombia appears to be her next big move.

The socialite headed to the South American country where on Wednesday she opened her 44th store, Paris Hilton Handbags & Accessories in one of the biggest shopping malls in Bogota, the Associated Press reports.

The model also participated in a fashion show presenting her collection of handbags for Spring / Summer, where she wore a long black and white dress, while also showing one of her pieces.

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I had heard many things about this country, like that it has very beautiful and sexy women, and they are the ones who will love my handbags,” Hilton said during a press conference about Colombia according to local daily El Tiempo.

But in case there was any doubt if this new venture was something she had earned, the entrepreneur took the opportunity to clarify that she has worked hard for everything she has.

"I'm a business woman and I am creative. I have 17 lines of products like bags, clothes, sunglasses, shoes, and stores around the world,” she added. “Because I come from a family like mine, many people assume I'm spoiled. But it is in fact the opposite. Since I was 15, I'm working, modeling and I have my own brand. This is something I've worked and created on my own, my parents didn’t give it to me.”

In Twitter the mogul also expressed how grateful she was to her Colombian fans.

Hilton is also expected to open new stores soon in Dominican Republic and Ecuador, the Associated Press reports.

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