04/29/2013 06:14 pm ET

In Praise Of Think-Proof Shopping

Shopping for the smartest, safest products around isn’t always easy — which is why we’re always glad to see resources like Veritey show up on the scene. Founded by “Capidealists” Amy Ziff and Adrienne Peres, this new healthy-living guide evaluates the categories we all buy from — think Bath & Body, Baby & Kids, Food & Drink, Home, and so on — and then rates them based on factors such as “Non-Toxic & Safe,” “Sustainable & Ecological, “Socially Responsible,” and “No Harm & Cruelty-Free.” Once you find what you’re looking for, Veritey then shows you exactly where to buy it. The goal is to help make your shopping efforts ”think-proof” and save your time, your money, your health, and, hey, even your planet. Find out more at veritey.com.

This post originally appeared on EcoFabulous.com.