Dang, H&M -- you are on a roll.
There are no official images of the ads yet, but H&M tweeted today:
Gisele also posted a teaser photo of her own on Instagram with the caption, "Beautiful sunshine in London :) Lindo dia de sol em Londres :)"
Snagging Gisele, the world's first billionaire model and one of the industry's most famous faces, is a coup for H&M. The Swedish retailer has previously cast models as famous as Liya Kebede, Sasha Pivovarova and Georgia May Jagger, as well as a smattering of celebs (Lana Del Rey, David Beckham, Beyonce).
But Gisele is the real deal. As you may recall, this isn't her first time wearing H&M (remember those semi-skimpy ads that were blatantly censored in the Middle East?), but we imagine this campaign will be touted as a Big Deal™ for H&M.
See the teaser pics below -- think Gisele and H&M make a nice fit?
How will her H&M ads compare?