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05/08/2013 04:34 pm ET

Hispanics Are the Most Digitally Savvy Group: Adweek

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There is no doubt the digital universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.

Indeed, it's no secret that Hispanics are tech-forward. Digitally, Hispanics far over-index non-Hispanics.

Read more on Adweek

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