05/09/2013 08:26 am ET Updated May 10, 2013

J.C. Penney Refused To Refund Defective Engagement Ring Until Media Intervened: Report

J.C. Penney may want to remind itself of its slogan, “every day matters,” after selling a defective engagement ring that prevented a bride-to-be from wearing it for months.

The retailer allegedly refused to refund or replace the ring given to Loraine Verduzco of Escalon, California, by her fiance Gaylord until after the couple notified local news station CBS 13, the network reports. That’s despite the fact that the ring was reportedly purchased with a lifetime warranty and the store had admitted that the ring was defective.

J.C. Penney has been through a rough patch in terms of public perception. Recently, the company ousted CEO Ron Johnson after over a year of flagging sales. The move was soon followed by an ad apologizing to shoppers for the store’s performance and urging them to "come back to J.C. Penney.”

But Verduzco and her fiance apparently won't be returning anytime soon. While the store ultimately gave the couple a refund along with a $50 gift certificate, they say they’ll be taking their business elsewhere, according to CBS 13.

In an email to The Huffington Post, J.C. Penney representative Sarah Holland wrote, "We want every customer to have a great experience in our stores and this particular circumstance is a rare occurrence."

The company recently announced a new accessory collection that will apparently sell more higher-end jewelry. Let's hope higher end means more than just not defective.

(Hat tip: Consumerist)



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