05/23/2013 06:00 pm ET

Jennifer Lopez Partners With Verizon To Launch Cell Phone Stores Aimed At Latinos


Jennifer Lopez wants Latinos across the country to come to her when they need a cell phone or tablet so she has partnered with Verizon Wireless to create a new shopping experience designed to meet the needs of a rapidly expanding U.S. Hispanic market.

The Puerto Rican entertainer announced Wednesday that her newest business venture – named Viva Móvil by Jennifer – will offer cell phones, service plans and accessories through a national in-store and online shopping experience customized to the preferences of bilingual, bicultural U.S. Latinos.

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