Hot man or cold ice cream? That is the dilemma one woman faces in Bradley Cooper's highly confusing new ad for Häagen-Dazs.
We kind of love the idea that a woman mingling with fancy folk at a fancy party would choose a pint of delicious ice cream over sexy time with Bradley Cooper, but as Jezebel's Laura Beck points out, the spot brings up many questions.
--What is this party for?
--What did Bradley Cooper do with the top to the ice cream he's holding?
--How long does it take to perfect the "smoldering eyes while eating ice cream" look? (Asking for a friend.)
--Is it really necessary for this woman to lock Bradley Cooper in a room to get his Häagen-Dazs?
--Does the ad once again promote the idea that food and romance fill the same void in women's lives, or does it undermine that idea?
--And as our Associate Taste Editor, Rebecca Orchant, asked: "Does Bradley Cooper think he's holding earth's only spoon?"
These queries may never be satisfyingly answered, but we know one thing for certain. After watching, we definitely want to eat some ice cream -- with a spoon, preferably.