WASHINGTON -- Starting Tuesday, a new commercial from District of Columbia health officials will promote condom use in the nation's capital.
The commercial, called "Take on the Night," is part of the city's Rubber Revolution campaign, "a new movement in D.C. to take condoms out of hiding."
The CDC reports, "Consistent and correct use of male latex condoms can reduce (though not eliminate) the risk of STD transmission."
STDs are a major problem in D.C., where more than 16,000 people live with HIV/AIDS; as of 2009, according to AVERT, "there were very high rates of primary and secondary syphilis (27.5 per 100,000 population), chlamydia (1,106.6 per 100,000) and gonorrhea (432.7 per 100,000 population) reported in Washington D.C."
No word on whether the D.C. condom commericial will be as racy as the Durex ad that got hearts racing in 2012:
In related condom news, Bill Gates recently announced a $100,000 prize for the creator of the "Next Generation Condom":
What if we could develop a condom that would provide all the benefit of our current versions, without the drawbacks? Even better, what if we could develop one that was preferred to no condom?
UPDATE: Here's the 60-second commercial, which features a song guaranteed to stay stuck in your head long after it's over: