The New F Word Campaign, By Friend Movement, Aims To Counteract Bullying

Friend Movement has launched a new groundbreaking anti-bullying campaign with the support of stars, activists, dancers and athletes.

Ronnie Kroell and Elliott London, along with co-creator Bianca Kosoy, have launched the campaign, titled "The New F Word," which is "designed to empower individuals and inspire" everyone to "take action."

Celebrities such as Tim Gunn, Adam Lambert, Frenchie Davis, Carmen Electra, LeAnn Rimes, Lance Bass, Aubrey O'Day and others have lent their faces -- and their middle fingers -- to the campaign, which features photographer Ryan Forbes capturing them giving bullies the bird.

Friend Movement has also created an indiegogo campaign to raise money to shoot 10,000 more photos in 90 days across 40 cities, in hopes of bringing the campaign to everyday people across the nation and raising global awareness to the anti-bullying cause.

In conjunction with the campaign, Friend Movement is celebrating music and friendship with a benefit concert on July 1 featuring headliner LeAnne Rimes at the El Rey Theater in Los Angeles.

Frenchie Davis, Austin Brown, Abraham Lim and Dia Frampton will also be gracing the stage.

Tickets are available here.

For more information about the campaign, click here.

Check out photos from the project below.



The New F Word