06/13/2013 04:23 pm ET

FX's "The Bridge" Aims To Attract Latino Audience


Cable T.V. is recognizing the power of the growing Latino audience.

Television network FX has launched a hyper targeted campaign to attract Latino viewers to its new border crime thriller “The Bridge,” which premieres July 10.

According to Nielsen, about 48 million TV viewers indentify as Latinos. And FX seems to have recognized what this means in terms of ad sales.

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