Sustainable Supply Chain Creates A Competitive Advantage Worldwide

Sustainable Supply Chain Creates A Competitive Advantage Worldwide
Bottles of Pepsi Cola soft drink are packaged together with plastic wrapping for shipping on the production line at PepsiCo Inc.'s Sandora beverage plant in Nikolaev, Ukraine, on Thursday, Sept. 13, 2012. Like larger rival Coca-Cola, which purchased Russia's second-largest juice company in 2005, PepsiCo has been diversifying beyond sodas as consumers moved to non-carbonated beverages for taste variety and health. Photographer: Vincent Mundy/Bloomberg via Getty Images
Bottles of Pepsi Cola soft drink are packaged together with plastic wrapping for shipping on the production line at PepsiCo Inc.'s Sandora beverage plant in Nikolaev, Ukraine, on Thursday, Sept. 13, 2012. Like larger rival Coca-Cola, which purchased Russia's second-largest juice company in 2005, PepsiCo has been diversifying beyond sodas as consumers moved to non-carbonated beverages for taste variety and health. Photographer: Vincent Mundy/Bloomberg via Getty Images

Companies must confront the reality that their supply chains can no longer be opaque. Stakeholders demand more accountability and want to know about suppliers' ethics pertaining to workers and the environment. A cleaner and more responsible supply chain, however, is not just about satisfying consumer concerns in wealthier developed countries. As the middle class grows in emerging markets, consumer awareness about sustainability is on the rise - in fact, such expectations in developing countries are often higher than in established economies.

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