06/14/2013 01:33 pm ET

Sustainable Supply Chain Creates A Competitive Advantage Worldwide


Companies must confront the reality that their supply chains can no longer be opaque. Stakeholders demand more accountability and want to know about suppliers' ethics pertaining to workers and the environment. A cleaner and more responsible supply chain, however, is not just about satisfying consumer concerns in wealthier developed countries. As the middle class grows in emerging markets, consumer awareness about sustainability is on the rise - in fact, such expectations in developing countries are often higher than in established economies.

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