It’s no wonder - we’re living in an era when leaving your pubic hair untamed is so unusual that ‘hairy’ has become a form of niche pornography. One male friend of mine recently boasted that he had never seen a woman with a full bush. Another, 24-year-old Adam, finds pubes so alien that he was unable to perform sexually the last time he was confronted with a hairy woman. “We just ended up cuddling,” he explains.
For him, part of the problem is porn. Adam believes it has “heightened expectations” of how a woman should look. “One of my friends once said 'I 100 per cent need to sleep with a girl before I go out with her. What if she's got a hairy bush?’ It's incredibly off putting. It doesn't take much effort to tame it. I manage to, so I don't think it's a lot to ask."