Dondeena Bradley, PepsiCo VP, Discusses Women's Protein Drink, Wello

Meet The Pepsi VP Who's Trying To Start A National Conversation About Women's Health
Boxes of PepsiCo Inc. Pepsi cola are displayed for sale at a ShopRite Holdings Ltd. grocery store in Stratford, Connecticut, U.S., on Wednesday, Aug. 3, 2011. PepsiCo Inc. reported growth for the second quarter of 2011 partly due to the acquisition of Wimm-Bill-Dann, the leading dairy and juice company in Russia. Photographer: Paul Taggart/Bloomberg via Getty Images
Boxes of PepsiCo Inc. Pepsi cola are displayed for sale at a ShopRite Holdings Ltd. grocery store in Stratford, Connecticut, U.S., on Wednesday, Aug. 3, 2011. PepsiCo Inc. reported growth for the second quarter of 2011 partly due to the acquisition of Wimm-Bill-Dann, the leading dairy and juice company in Russia. Photographer: Paul Taggart/Bloomberg via Getty Images

A VP at PepsiCo is trying to start a national conversation about women's health and wellness.

Dondeena Bradley, who has a PhD in Foods and Nutrition and worked in medical food development before coming to Pepsi in 2007, is launching a new protein drink for women called Wello. According to an interview with Well+Good, Bradley sees this initiative as part of a larger conversation about women's wellness.

“I think of the beverage just as an invitation for women to come into a conversation about unleashing their well-being, and then connect to each other,” she told Lisa Elaine Held.

It's unclear how a drink will achieve this goal, but Bradley assured Held that the venture is "not a marketing scheme."

Carrie Murphy of the Grindstone commented, "It’s refreshing to see a woman who brings her personal convictions into her work life."

We wholeheartedly agree.

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