The Detroit Zoo has taken its classic blend of seriously cute with a shot of silly to all new heights. Their new ad campaign urges parents to help their kids get a dose of "Vitamin Z" and shows the dangers if they're deficient.
Symptoms your child might exhibit: cutting her hair into a mane, pretending to be an anteater with the vacuum attachment or swatting dinner guests with leaves.
Are the videos a bit cheesy, like many Zoo initiatives (including summer's "Zoomance" event, an Easter "egg-stravaganza" found by "hopping over to Bunnyville," a lion introduced as the Zoo's "Mane" man, hamerkop birds heralded with "Hamer Time" and many more pun-filled events and announcements)? Sure. But they're also pretty freaking adorable -- with happy kids and interesting animals, how could they not be?
Created by Doner, the new spots are part of the long-running "Vitamin Z" campaign, which has won the Southfield, Mich. ad agency several advertising awards.
Watch the three commercials here and check out the Detroit Zoo for fun summer adventures for kids and adults -- or as they say it, get cured of your Vitamin Z deficiency.