How One Entrepreneur Uses Technology To Differentiate, Improve Productivity And Save Money

How Women Are Using Technology To Problem-Solve
Group of young business people together in a business meeting, working on their new project on the computer laptop. Beautiful natural panorama through the big glass panorama window of the conference room. Selective Focus on young woman typing on computer notebook.
Group of young business people together in a business meeting, working on their new project on the computer laptop. Beautiful natural panorama through the big glass panorama window of the conference room. Selective Focus on young woman typing on computer notebook.

Women use technology to solve problems, said Robin Raskin. She should know; her company, Living in Digital Times produces events and conferences highlighting how technology can solve the world’s problems.

One women with a vision is differentiating her tutoring company from the competition by embracing technology. Katherine Cohen, CEO and founder of IvyWise, didn’t start her company in 1998, as a technology-based company, but it is one now.

Many small businesses use technology to run the day-to-day functions of their businesses, such as banking and accounting; social media and online marketing; time management; travel and expense reporting. For Cohen, technology has become integral to the service she offers and is part of her business strategy.

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