Chipotle's Twitter account is having a bit of a hard time this Sunday:
This is an important question:
It's also possible the account has simply been hacked:
Whatever, the people love it.
Feel better, @chipotletweets.
UPDATE: It was a good ride, but it's over now.
UPDATE: July 24, 6:10 p.m. -- On Wednesday, Mashable reported that Chipotle admitted to faking the apparent hacking.
"We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," Chris Arnold, a Chipotle representative, said in an interview with Mashable.