The Hobby: The Rise And Fall Of Upper Deck

The Rise And Fall Of Upper Deck
MISSISSAUGUA, ON - NOVEMBER 12: Upper Deck trading cards exhibits it's products at a sports memoribilia show on November 12, 2011 in Mississaugua, Ontario, Canada. (Photo by Bruce Bennett/Getty Images)
MISSISSAUGUA, ON - NOVEMBER 12: Upper Deck trading cards exhibits it's products at a sports memoribilia show on November 12, 2011 in Mississaugua, Ontario, Canada. (Photo by Bruce Bennett/Getty Images)

This is a story about Richard McWilliam, the longtime CEO of the Upper Deck Company, but we’re going to lead with someone McWilliam fired: Jay McCracken, who even describes himself as a “disgruntled former employee.” The reasons for beginning with McCracken owe less to advancing some sort of scurrilous agenda than they owe to sheer math. At some point, it seems, McWilliam canned practically everyone who got near him at Upper Deck.

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