Startup Finds Success By Making Super User Its CEO: Wired

Startup Finds Success By Making Superfan Its CEO

On a blindingly sunny May morning in Mountain View, California, Polyvore CEO Jess Lee rises from her desk in an open-plan office, under a high, corrugated ceiling crisscrossed by exposed beams and pipes. It’s a typical dot.com scene — except for the occupants, who, in comparison to other Silicon Valley startups are disproportionately female. And disproportionately stylish.

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