BUSINESS
08/12/2013 08:15 am ET Updated Oct 12, 2013

75 Percent Of Yahoo's Reasoning For Buying Tumblr Was Its Cool Factor

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Yahoo spent about a billion dollars on Tumblr, CEO Marissa Mayer's biggest acquisition to date. As it turns out, 75% of that cost was for the social blogging site's cachet with the young techy set.

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