75 Percent Of Yahoo's Reasoning For Buying Tumblr Was Its Cool Factor

The Main Reason Yahoo Bought Tumblr
NEW YORK, NY - MAY 20: Yahoo! CEO Marissa Mayer attends a news conference following the company's acquisition of Tumblr at a press conference in Times Square on May 20, 2013 in New York City. The internet giant Yahoo! purchased the blogging site Tumblr for $1.1 billion. The company also announced a sleek new redesign of its Flickr photo service. (Photo by Mario Tama/Getty Images)
NEW YORK, NY - MAY 20: Yahoo! CEO Marissa Mayer attends a news conference following the company's acquisition of Tumblr at a press conference in Times Square on May 20, 2013 in New York City. The internet giant Yahoo! purchased the blogging site Tumblr for $1.1 billion. The company also announced a sleek new redesign of its Flickr photo service. (Photo by Mario Tama/Getty Images)

Yahoo spent about a billion dollars on Tumblr, CEO Marissa Mayer's biggest acquisition to date. As it turns out, 75% of that cost was for the social blogging site's cachet with the young techy set.

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