Americans' desire for creams, salves and any other products designed to mask the signs of aging is more prominent than ever. The market for such products is expected to balloon to $114 billion by 2015, up from $80 billion in 2011.
But which ones actually work?
Good Housekeeping has the answer in its September issue's Fourth Annual Anti-Aging Awards. Researchers screened 349 products, ultimately testing 84 of those on 997 volunteers. The magazine named 21 winners in different skincare and makeup categories.
“Anti-aging claims are everywhere -- in fact, since our last anti-aging skin-care awards three years ago, well over 300
products have launched,” said Rosemary Ellis, the magazine's editor-in-chief. “In the Good Housekeeping Research Institute, we have the in-house ability to evaluate products based on science and experimentation, so we make recommendations our readers can really trust. Our winners are backed by scientific testing and have literally been proven to work.”
Check out the slideshow below for some of the gold and silver winners, and click over to Good Housekeeping for more.