It seems like the boys of One Direction have been promoting their new documentary, "This Is Us," non-stop this month.
Among the many (hilarious) gifsets we've seen on Tumblr from their press conferences around the movie, this one might be the most thoughtful. See below for Harry Styles' surprising answer when asked by a reporter why he hated the word "famous."
Watch the video above for the full interview. (Shout out to Directioner Tessa Johnson for the link!)
What do you think of Harry's response? Are you excited for "This Is Us"? Sound off in the comments or tweet @HuffPostTeen!