How Mark Cuban Decided To Invest In HourlyNerd, A Startup For Freelance Consultants

Mark Cuban's Surprise Investment In A Startup For Freelance Consultants
Mark Cuban speaks at the Produced by Conference on Sunday, June 10, 2012 in Culver City, Calif. (Photo by Jordan Strauss/Invision for The Producers Guild)
Mark Cuban speaks at the Produced by Conference on Sunday, June 10, 2012 in Culver City, Calif. (Photo by Jordan Strauss/Invision for The Producers Guild)

It started with a cold call: an e-mail in July to the billionaire investor Mark Cuban, asking him for money.

The company seeking the financing, HourlyNerd, had a payment due to its development firm, so it ruled out applying to appear on “Shark Tank,” the venture capital reality show starring Mr. Cuban, because that would take too long.

To the surprise of Robert D. Biederman, a co-founder of HourlyNerd, Mr. Cuban responded about 15 minutes later. He was in.

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