BUSINESS
09/23/2013 01:52 pm ET Updated Dec 06, 2017

This Pepsi Ad Has Us Scratching Our Heads (PHOTO)

We've seen plenty of advertising fails. But this one is truly perplexing.

pepsi font

The photo, which was shared on Reddit early Monday, appears to be an ad for Pepsi's collaboration with Japanese clothing company A Bathing Ape's line AAPE. We reached out to both Pepsi and A Bathing Ape to ask them about their questionable font choice.

A Pepsi spokesperson confirmed in an email to The Huffington Post that the advertisement ran in Hong Kong. "We regret any misunderstanding caused by the font used and we apologize to anyone who was offended. We will not use this design in the future," the email said.

Hat tip: Hypervocal.

HuffPost

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